The GTM Engineer by Clay

You’re thinking about marketing ROI all wrong

Lessons from building a B2B brand and a billboard campaign

Nov 10 • 

The GTM Engineer

6

8:36

October 2025

How we built Clay’s GTM engineering function

And how to do it yourself

Oct 30 • 

The GTM Engineer

17

The blueprint for AI GTM adoption

A three-level framework from Clay and Hg

Oct 15 • 

The GTM Engineer

12

1

The Clay guide to Conversational Data

How we use Clay to mine millions of pages of call transcripts to generate revenue

Oct 8 • 

The GTM Engineer

22

3

September 2025

How to do early career hiring the right way

Lessons from our early career program The Wheel

Sep 25 • 

The GTM Engineer

8

Five unsolved GTM problems

and how we're trying to solve them at Clay

Sep 3 • 

The GTM Engineer

24

3

August 2025

How GTM engineering can help you find what to read next — and some other surprising applications

Workbooks that find the best pizza, help you with salary negotiations, rate clothing sustainability, and more

Aug 27 • 

The GTM Engineer

11

3

The artist and the engineer

Why the future of GTME belongs to creative problem solvers

Aug 21 • 

The GTM Engineer

20

2

Data debt is killing GTM performance

How GTMEs can identify and dig out from the deficit

Aug 14 • 

Osman Sheikh

 and 

The GTM Engineer

14

Powering GTM engineering with a fresh $100M fundraise

A new round of capital to continue building the GTME ecosystem

Aug 5 • 

The GTM Engineer

4

The productivity tool stack that actually works

Clay’s Head of Education Yash Tekriwal tried them all so you don’t have to

Aug 1 • 

Yash Tekriwal

 and 

The GTM Engineer

34

July 2025

How to hire a GTM Engineer

What to look for, where to find them, and the skills that matter

Jul 17 • 

The GTM Engineer

 and 

Julia Govberg

35

6