The GTM Engineer by Clay

How we dropped cost-per-lead from $250 to $25 with ads in Clay

Most B2B companies waste half their paid ad budget showing ads to the wrong people like existing customers, open opportunities, or agencies who can’t…

Mar 16 • The GTM Engineer

22

1

February 2026

How Clay automates deck creation

Customer success and sales teams spend hours building decks for every client interaction.

Feb 17 • The GTM Engineer

30

1

December 2025

Why black-box account scoring kills your pipeline

(and what to do about it)

Dec 4, 2025 • The GTM Engineer

27

2

4

November 2025

You’re thinking about marketing ROI all wrong

Lessons from building a B2B brand and a billboard campaign

Nov 10, 2025 • The GTM Engineer

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1

4

8:36

October 2025

How we built Clay’s GTM engineering function

And how to do it yourself

Oct 30, 2025 • The GTM Engineer

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3

10

The blueprint for AI GTM adoption

A three-level framework from Clay and Hg

Oct 15, 2025 • The GTM Engineer

24

1

3

The Clay guide to Conversational Data

How we use Clay to mine millions of pages of call transcripts to generate revenue

Oct 8, 2025 • The GTM Engineer

24

3

2

September 2025

How to do early career hiring the right way

Lessons from our early career program The Wheel

Sep 25, 2025 • The GTM Engineer

13

Five unsolved GTM problems

and how we're trying to solve them at Clay

Sep 3, 2025 • The GTM Engineer

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3

3

August 2025

How GTM engineering can help you find what to read next — and some other surprising applications

Workbooks that find the best pizza, help you with salary negotiations, rate clothing sustainability, and more

Aug 27, 2025 • The GTM Engineer

12

3

The artist and the engineer

Why the future of GTME belongs to creative problem solvers

Aug 21, 2025 • The GTM Engineer

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2

1

Data debt is killing GTM performance

How GTMEs can identify and dig out from the deficit

Aug 14, 2025 • Osman Sheikh and The GTM Engineer

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