The GTM Engineer by Clay

We asked 6,346 companies for a demo. Most never wrote back.

A team of Claygents filled out thousands of B2B demo and contact forms and timed how long it took anyone to respond.

Sep 22 • The GTM Engineer and Alex Lindahl | GTM Engineering

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Top 1%: Inside GTM Engineering at the GTM Company

Osman Sheikhnureldin, Clay’s Head of GTM Engineering, on compound problems, hacky MVPs, and building systems that improve as they run.

Sep 3 • The GTM Engineer

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July 2026

How First-Party Signals Become Your GTM Moat

Verkada gets a quarter of its revenue from marketing-sourced leads. Here's how its growth team built a GTM system around signals no competitor can buy.

Jul 27

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Clay Tripled Enterprise ARR in Nine Months. Here's How

How Clay grew from $1M to $100M ARR: the marketing and growth systems behind its self-serve and sales-led split, from Bruno Estrella and Davide Grieco.

Jul 15

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March 2026

How we dropped cost-per-lead from $250 to $25 with ads in Clay

Most B2B companies waste half their paid ad budget showing ads to the wrong people like existing customers, open opportunities, or agencies who can’t…

Mar 16 • The GTM Engineer

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February 2026

How Clay automates deck creation

Customer success and sales teams spend hours building decks for every client interaction.

Feb 17 • The GTM Engineer

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December 2025

Why black-box account scoring kills your pipeline

(and what to do about it)

Dec 4, 2025 • The GTM Engineer

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November 2025

You’re thinking about marketing ROI all wrong

Lessons from building a B2B brand and a billboard campaign

Nov 10, 2025 • The GTM Engineer

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October 2025

How we built Clay’s GTM engineering function

And how to do it yourself

Oct 30, 2025 • The GTM Engineer

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The blueprint for AI GTM adoption

A three-level framework from Clay and Hg

Oct 15, 2025 • The GTM Engineer

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The Clay guide to Conversational Data

How we use Clay to mine millions of pages of call transcripts to generate revenue

Oct 8, 2025 • The GTM Engineer

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September 2025

How to do early career hiring the right way

Lessons from our early career program The Wheel

Sep 25, 2025 • The GTM Engineer

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