The GTM Engineer by Clay

How Clay automates deck creation

Customer success and sales teams spend hours building decks for every client interaction.

Feb 17 • The GTM Engineer

13

January 2026

How we turn LinkedIn engagement into qualified pipeline

The Clay guide to social listening

Jan 29 • The GTM Engineer

30

1

December 2025

Why black-box account scoring kills your pipeline

(and what to do about it)

Dec 4, 2025 • The GTM Engineer

25

2

4

November 2025

You’re thinking about marketing ROI all wrong

Lessons from building a B2B brand and a billboard campaign

Nov 10, 2025 • The GTM Engineer

40

1

4

8:36

October 2025

How we built Clay’s GTM engineering function

And how to do it yourself

Oct 30, 2025 • The GTM Engineer

88

3

10

The blueprint for AI GTM adoption

A three-level framework from Clay and Hg

Oct 15, 2025 • The GTM Engineer

21

1

3

The Clay guide to Conversational Data

How we use Clay to mine millions of pages of call transcripts to generate revenue

Oct 8, 2025 • The GTM Engineer

24

3

2

September 2025

How to do early career hiring the right way

Lessons from our early career program The Wheel

Sep 25, 2025 • The GTM Engineer

13

Five unsolved GTM problems

and how we're trying to solve them at Clay

Sep 3, 2025 • The GTM Engineer

26

3

3

August 2025

How GTM engineering can help you find what to read next — and some other surprising applications

Workbooks that find the best pizza, help you with salary negotiations, rate clothing sustainability, and more

Aug 27, 2025 • The GTM Engineer

12

3

The artist and the engineer

Why the future of GTME belongs to creative problem solvers

Aug 21, 2025 • The GTM Engineer

22

2

1

Data debt is killing GTM performance

How GTMEs can identify and dig out from the deficit

Aug 14, 2025 • Osman Sheikh and The GTM Engineer

16