The GTM Engineer by Clay

Why black-box account scoring kills your pipeline

(and what to do about it)

Dec 4 • The GTM Engineer

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November 2025

You’re thinking about marketing ROI all wrong

Lessons from building a B2B brand and a billboard campaign

Nov 10 • The GTM Engineer

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8:36

October 2025

How we built Clay’s GTM engineering function

And how to do it yourself

Oct 30 • The GTM Engineer

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The blueprint for AI GTM adoption

A three-level framework from Clay and Hg

Oct 15 • The GTM Engineer

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The Clay guide to Conversational Data

How we use Clay to mine millions of pages of call transcripts to generate revenue

Oct 8 • The GTM Engineer

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September 2025

How to do early career hiring the right way

Lessons from our early career program The Wheel

Sep 25 • The GTM Engineer

10

Five unsolved GTM problems

and how we're trying to solve them at Clay

Sep 3 • The GTM Engineer

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August 2025

How GTM engineering can help you find what to read next — and some other surprising applications

Workbooks that find the best pizza, help you with salary negotiations, rate clothing sustainability, and more

Aug 27 • The GTM Engineer

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3

The artist and the engineer

Why the future of GTME belongs to creative problem solvers

Aug 21 • The GTM Engineer

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Data debt is killing GTM performance

How GTMEs can identify and dig out from the deficit

Aug 14 • Osman Sheikh and The GTM Engineer

15

Powering GTM engineering with a fresh $100M fundraise

A new round of capital to continue building the GTME ecosystem

Aug 5 • The GTM Engineer

4

The productivity tool stack that actually works

Clay’s Head of Education Yash Tekriwal tried them all so you don’t have to

Aug 1 • Yash Tekriwal and The GTM Engineer

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