3 Comments
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Matt Calver's avatar

Loved the transparency on the methodology and the insights here (although not even remotely surprised on the response rates..)

Calling wise - agree it’s a huge opportunity to differentiate, especially with email being such a busy channel. It’s just really hard to do and do consistently. Thanks for sharing Alex!

Mark Zides's avatar

96% never called. The one company that calls the same afternoon is ahead before the demo even starts. And the 50 teams who called Jack on his real number? I'd hire them tomorrow.

Alex Lindahl | GTM Engineering's avatar

Well only if Jack is a qualified lead