Rep interfaces (pretty much all of the legacy GTM tooling) really need a UI and UX upgrade. I'm excited about this one as there's a lot of headroom for innovation.
I've always thought about this in terms of 'clicks'. How many clicks does it take to do something? For most of what sales reps use today, its too many.
I'll be posting some ideas soon on claymation.io for reimagining these experiences and how Clay will power them behind the scenes.
Hey, really cool analogy with clicks. I feel like it always points to over-engineered designs, or rigid requirements and a team that’s afraid to ask “is there a better way?”
Thanks for sharing this!! Validates some of the problem statements we're working on ourselves as well. For point #1 about signals, have definitely heard many reps talk about how they don't even bother tracking the signals because they're not useful for them.
We're currently working on the signals and research part, with the reps-first interface you mentioned!
I'd love to see some of these custom interfaces that people are building though!
Rep interfaces (pretty much all of the legacy GTM tooling) really need a UI and UX upgrade. I'm excited about this one as there's a lot of headroom for innovation.
I've always thought about this in terms of 'clicks'. How many clicks does it take to do something? For most of what sales reps use today, its too many.
I'll be posting some ideas soon on claymation.io for reimagining these experiences and how Clay will power them behind the scenes.
Hey, really cool analogy with clicks. I feel like it always points to over-engineered designs, or rigid requirements and a team that’s afraid to ask “is there a better way?”
Thanks for sharing this!! Validates some of the problem statements we're working on ourselves as well. For point #1 about signals, have definitely heard many reps talk about how they don't even bother tracking the signals because they're not useful for them.
We're currently working on the signals and research part, with the reps-first interface you mentioned!
I'd love to see some of these custom interfaces that people are building though!