Clay raises $100m at a $3.1 billion valuation to power GTM engineering
A new round of capital to continue building the GTME ecosystem
TL;DR:
Clay raised a $100M Series C at a $3.1B valuation after more than 2x growth this year. Over 10k customers—including OpenAI, Anthropic, and Cursor—use our GTM development platform to automate GTM research and build revenue systems.
We’re using the new round of capital to continue to support the GTM engineering ecosystem.
The fundraise announcement was covered in the New York Times, where the article focused on how Clay is building a new AI-native career category.
Read our full blog post about it here.
While people debate which jobs AI will automate, we’ve been busy creating a new one that centers human creativity and doesn’t require a CS degree: GTM Engineers.
GTM engineers combine growth acumen with AI and automation to build revenue engines. We call it "engineering" because they work within certain parameters to build scaled systems—but instead of coding software, they're coding revenue.
One GTM engineer can amplify 100 sellers by automating all their research, signal tracking, data entry, and messaging so they can focus on actually selling. They can test hypotheses and scale wins: tasks that required large teams of manual researchers and engineers just two years ago.
400+ GTME jobs were posted in the last 4.5 months at a $160K median salary—20% above traditional sales/marketing operations roles, according to Pave. Multiple Clay customers under the age of 30 have started GTME agencies and scaled to $1M+ ARR in under a year. 60+ Clay clubs worldwide, from Warsaw to Manila, are learning this profession.
GTM engineering makes our own growth possible as well. We're on track to more than triple our revenue this year, and our AI agent has completed > 1.5 billion lifetime tasks.
With $100M in new funding led by Alphabet’s CapitalG, we’re investing in our product and supporting our community of GTM engineers.
Creating global economic opportunity
GTM engineering is creating a new wave of economic opportunity across continents. People are transitioning from traditional roles to GTM engineering—and seeing dramatic career transformations. Some customers are earning promotions; others are launching agencies that scale to millions in revenue within their first year. Seven bootcamps teach GTM engineering, including Clay’s official cohort program with 2,500 alumni.
60+ Clay clubs across more than 30 countries are building economic bridges between markets. At Clay Club Lahore, doctors and software engineers are learning Clay as a path to economic opportunities. In Ukraine, organizers held their first Clay Club meetup despite ongoing war conditions, securing bomb shelter access for 50+ attendees just in case.
This growth also benefits our 150+ data providers—businesses of all sizes. Our integration marketplace connects providers directly with 10k+ qualified customers and is on track to generate over $50M in revenue for partners in 2025. It's a win-win: customers get flexible access to data without procurement delays, while providers reach more qualified buyers.
“Implementing Clay at Hitachi changed my career. What started as a personal project rolled to my entire team, fueled my promotions, and earned me company-wide recognition.This has been the most fulfilling project of my career.” — Umar Farooq Adam, GTM Program Manager at Hitachi
“Before starting my Clay agency, the Kiln, I was $15k in credit card debt and making $3k/month selling clothes. The Kiln now makes >$3M ARR with a 22 person team. My co-founder Mathias paid off his college loans 10x faster than projected.” —Patrick Spychalski, founder of The Kiln
“I was fired as an SDR early in his career before moving to RevOps. I used Clay to revamp Intercom’s TAM sourcing process this year—which earned me a promotion and a spot at President’s Club this year (with my mom).” — Alexander DeMoulin, Director of Revops at Intercom
“I became a millionaire by 27 thanks to my Clay agency, Growth Engine X. I paid for my wedding, house, and cars with that income. My retirement accounts are now fully funded.” — Eric Nowoslawski, Founder of Growth Engine X
“Clay Bootcamp graduates regularly 10x their income. Recent alum Bharat Devana went from charging $18/hour to $100/hour in 5 months, and the agency he started is about to hit $20k MRR. Him and his wife are frankly shocked at his rate of progress.” —Nathan Lippi, founder of Clay Bootcamp
Tomorrow’s companies are grown by GTM engineers
Our customers are already pushing the boundaries of what's possible with AI-powered GTM.
Anthropic enriches and scores all inbound leads with Clay, generates meeting prep notes for sales calls, and flags fraudulent email domains—tripling their data enrichment coverage and applying AI at scale for GTM research for the first time.
Cursor tracks customer mentions across X, LinkedIn, YouTube, and Reddit to help their CX team respond to users and identify new prospects in real-time.
Vanta monitors four signals simultaneously: SOC2 certification announcements, website changes related to compliance, funding announcements, and CISO job postings—automatically triggering personalized outreach when prospects show intent.
Verkada generates thousands of personalized landing pages for prospects, incorporating company logos and tailored messaging at scale.
Rippling uses Google Maps data to identify prospects' likely corporate addresses, then calculates commuting distances to optimize their global direct mail campaigns.
Beyond tech companies, the applications are getting creative. One customer uses AI to count parking spots in satellite images of warehouses—a surprising predictor of customer fit. Another monitors competitor status pages and launches targeted campaigns during downtime. A third scans financial documents to assess fraud risk for email domains.
Get lit
Our Series C funding expands our ability to support the growth of GTM engineering. We’re going to be making big product updates, in pursuit of building the IDE for GTM—just like Figma for designers or Cursor for developers. This includes:
Better signals, including website visitors
The ability to use your own internal data in Clay
Autonomous agents for research, messaging, and table building
Scaled performance
More at Sculpt, our GTM engineering conference!
GTM engineering proves that AI can amplify human creativity. Revenue problems are systems problems, and the future belongs to teams that can constantly iterate.
If you’re a GTM leader whose team is bogged down by manual research, slow campaigns, or data cleaning, more effort won’t fix things. You need better systems. And GTM engineers are the people who build them.
